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- Creating products for the automotive software industry by using Design Thinking by Maike Voigt, Product Manager Connected Services at Elektrobit (EB)
The automotive industry is currently undergoing tremendous market changes. There are many challenges ahead and legacy problems still to be solved. In these uncertain times, with shrinking development budgets and a tight staffing situation, decision-making is critical—especially when it comes to product development.
Design Thinking—as a toolset with key principles and a certain mindset—helps companies understand their customers’ problems and create the right products that meet their customers’ needs.
In this 60-minute webinar, Maike Voigt, Product Manager Connected Services at Elektrobit (EB), outlines how Design Thinking can be used for developing the right software products for automakers and their suppliers.