France: Peugeot outlines new brand strategy

Peugeot has outlined a new brand strategy, which it refers to as a new ‘Marque plan’, setting out a range of targets for 2015. Key goals include moving up three places in the world car market (from its current 10th spot), establishing Peugeot as the ‘benchmark for style’ and becoming It’s time to log in … Continued

Peugeot has outlined a new brand strategy, which it refers to as a new ‘Marque plan’, setting out a range of targets for 2015. Key goals include moving up three places in the world car market (from its current 10th spot), establishing Peugeot as the ‘benchmark for style’ and becoming

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