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Rebooting Japan’s mobility market

Mobility, a critical factor in every economy, transports people and goods to enable daily activities

Mobility, a critical factor in every economy, transports people and goods to enable daily activities. As we look to 2030 and beyond, new mobility megatrends, collectively referred to as the ACES—autonomy, connectivity, electrification, and sharing—will powerfully influence both B2C and B2B business models.

Yet new technologies and business models alone are unlikely to overcome the intensifying pressures—created by increasing urbanization and e-commerce—for greater transportation capacity in cities. Similarly, in aging rural communities, the utilization of traditional public-transport services is falling dramatically, so that they are fast becoming uneconomical. Cities and countries need to find new solutions to make their mobility systems cleaner, faster, safer, and, at the same time, more affordable.

Transforming mobility systems requires an integrated perspective. Numerous disruptions are required—not just to vehicles, which might even include unmanned aerial transport, but also to energy grids, connectivity networks, and delivery logistics. Public and private players must join hands to accommodate and optimize the additional demand for and presence of mobility services. Led by local governments, ecosystems consisting of OEMs, technology players, telcos, utilities, and urban planners should be formed to pilot and deliver effective, efficient solutions.

Japan is a front-runner in many macrotrends now accelerating the need for new mobility solutions that better match the changing needs of passengers and businesses. With a shrinking population and workforce, as well as stalling productivity and urbanization, the country is poised to transform its mobility system and unlock economic potential. In this article, we examine how digital players, supported by megafund investors, are revamping Japan’s long-stagnant taxi industry. While car sharing and ride pooling remain limited, newly formed partnerships are slowly making hailed mobility services more efficient and affordable. As both local and global players attempt to capture a loyal rider base in Japan, the lessons from these partnerships will probably have broad implications for other markets facing similar economic, demographic, and regulatory trends.

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SOURCE: McKinsey & Company

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