Give the people what they want: tech giants lead the in-car voice race

A handful of tech developers already have years of experience with voice recognition and command technology under their belts, and Amazon is arguably the most well-known. Those who have noticed the increasing ubiquity of its Alexa-powered Echo devices will be unsurprised to learn that according to a report from eMarketer, the device grabbed some 67% of smart speaker sales in the US over 2018, outpacing Google and Apple’s offerings.