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Digital revolution rewrites the rules of automotive brand value

Megan Lampinen speaks to Interbrand about the evolution of automotive brand value in the face of connectivity, shared mobility and automation

As the digital revolution and the sharing economy reshape the automotive landscape, traditional players face both new opportunities and new threats to their brand value. Whether they cater to the luxury segment or the mass market, the key will be to clarify their role in this new mobility landscape.

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