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Honda maintains its lead as the world’s ‘Simplest Mobility Brand’

Simplicity is key – and people are prepared to pay a little extra for it, writes Ben Osborne

Trade wars, emission limits and competition from technology companies have all contributed to what is now a complex automotive landscape – and these factors have seen two-thirds of automotive brands slide down the rankings of Siegel+Gale’s annual study, The World’s Simplest Brands. However, against this context Honda has improved eight places.

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