Chrysler Group reaps the rewards of an increased digital presence

Chrysler Group is harnessing its Pentastar to the Internet at auto shows and other public venues this year, with the aim of prospecting customers at a reduced cost. Chrysler has fully embraced reaching consumers through social media at national and international auto shows. At recent shows, including the NAIAS in Detroit, It’s time to log … Continued

• By Martin Kahl
• March 20, 2013