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Ford taps Mahindra, again, for Indian offensive

The Indian market is a tough nut to crack, as demonstrated by GM's recent decision to leave. For Ford, hopes lie in a renewed partnership with local player Mahindra. By Megan Lampinen

Ford is reviving a collaboration with Mahindra & Mahindra (M&M) as part of efforts to expand its reach in India. The OEM was one of the first global brands to enter the market and it is keen to ensure a successful future in this pivotal region.

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