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Augmented reality antidote for distracted drivers, says Conti

Conti believes augmented reality could turn head-up displays into the auto industry’s next billion euro market

After spending years developing new ways to suck content out of smartphones and into car centre stacks, the big problem now facing vehicle manufacturers is what to do with all the information. New vehicles are more connected than ever, but driver distraction has become a serious concern for safety groups, legislators and consumers. How do OEMs satisfy the demand for more in-car information technology and driver assistance without overloading drivers and damaging trust?

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