Strategy update: Honda – 2019 edition

The latest automaker strategy report by Automotive World discusses the outlook for Honda over the next five years

Strategy update: Honda – 2019 edition

After many years in which Honda typically outperformed its domestic rivals, the company has underperformed over the past decade. Some of the under-performance has been attributable to external factors, but other factors have been within its control and the company has not lived up to its reputation for being nimble-footed, innovative and engineering-led.

The company has recognised the need for a radical shake-up and its latest strategic plan focuses on a significant reduction in global capacity to boost efficiency, reversing some of the ambitious expansion that occurred under earlier plans.

Honda’s worldwide production rose to almost 5.4 million units in 2018/19, including output by non-consolidated affiliates. However, for reasons outlined in this report, overall production throughout the forecast period is expected to be below 2018’s record levels, dropping by almost 2.5% by 2023.

Table of contents

    • Executive summary
    • Chapter 1: Company overview
    • Chapter 2: Sales, product development and brand strategy
    • Chapter 3: Production
    • Appendices (excel)
      • Model plans by brand and model
      • Production by brand and model (2014-2018)
      • Production forecasts by brand and model (2019-2023)