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DENSO to form joint venture with Toyota Tsusho in Thailand to strengthen its automotive software

DENSO Corporation and Toyota Tsusho Corporation have agreed to form a joint venture in Bangkok, Thailand. The new company, Toyota Tsusho DENSO Electronics (Thailand) Co., Ltd., plans to start developing software in July 2016 to help improve the efficiency of engine electronic control unit (engine ECU) development. Recently, it has been challenging to improve efficiency … Continued

DENSO Corporation and Toyota Tsusho Corporation have agreed to form a joint venture in Bangkok, Thailand. The new company, Toyota Tsusho DENSO Electronics (Thailand) Co., Ltd., plans to start developing software in July 2016 to help improve the efficiency of engine electronic control unit (engine ECU) development.

Recently, it has been challenging to improve efficiency when developing software used in engine ECUs because, as the control of powertrains becomes increasingly complex, the development scale expands accordingly. The joint venture will use models in all phases of software development including control-program development, design, and verification. Moreover, to be capable of supporting a wide variety of ECUs to be developed, the new company will standardize software and improve development efficiency and speed.

The new company will be capitalized at 20 million baht (Approx. US$0.6 million).

Profile of the joint venture

1. Name Toyota Tsusho DENSO Electronics (Thailand) Co., Ltd.
2. Location Bangkok, Thailand
3. President Hideya Ito while also serving as President and CEO of Toyota Tsusho Electronics (Thailand) Co., Ltd.
4. Establishment July 2016 (planned)
5. Capital 20 million baht (Approx. US$0.6 million)
6. Ownership 51 percent owned by DENSO INTERNATIONAL ASIA PTE., LTD.

49 percent owned by Toyota Tsusho Electronics (Thailand) Co., Ltd.

7. Employees Approx. 30 (FY2016)
8. Business description Designing and developing software used in automotive engine ECUs

* The foreign exchange rate used in this news release is US$0.03 to the baht.

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