October 1st, 2015, marked the 66th anniversary of the founding of the People’s Republic of China. On September 26th, Chery joined hands with the Chinese Embassy in Argentina to celebrate the anniversary with a special issue on Argentina’s renowned newspaper La Nacion.
In recent years, with the constant deepening of cooperation in fields such as energy, railway and the nuclear industry, Chinese enterprises’ influence in Argentina has been expanded constantly. As a leading brand in Chinese automobile industry, Chery has played a significant role in Argentina.
Over the past eight years since its debut in Argentina in March 2008, Chery has introduced classic models such as Tiggo, Fulwin and QQ to Argentina, and developed nearly 40 business outlets in Argentina. Meanwhile, by absorbing local talents, participating in local motor shows and conducting experience marketing, Chery has gradually blended itself into local community, and grown from an unknown auto brand into an international automaker well known in Argentina.
Affected by the world financial crisis and Argentina’s sovereignty debt crisis in 2015, the Argentine auto market has been sluggish. Under adverse market conditions, Chery tapped sales potential, and achieved sales growth of 51 percent in the first eight months through multi-channel sales and diverse market promotion campaigns, thus becoming a focus of attention in the market once again.
Guided by the national strategy of “One Belt and One Road”, Chery’s overseas brand image has been further enhanced. This September, Chery was ranked 3rd among China Top 20 Enterprises in Overseas Image–“One Belt and One Road” as the highest-ranking equipment manufacturer. Chery is not only the most representative independent auto brand in South America, but also the only Chinese passenger vehicle brand in Argentina. With the inspiration Chery’s spirit of “straw cottage”, Chery is conducting refined operations in Argentina and contributing to the prosperity of China’s national industry abroad.
