Aaron Martin, Head of Strategic Services, Collective London confirmed for Automotive Megatrends Europe 2014

Automotive World is delighted to confirm Aaron Martin, Head of Strategic Services, Collective London, as a speaker at Automotive Megatrends Europe 2014, which takes place at the Steigenberger Grandhotel in Brussels on 10 and 11 September 2014. Aaron Martin is Head of Strategy for Collective London, a strategically-led digital creative agency based in the UK. Throughout his … Continued

Automotive World is delighted to confirm Aaron Martin, Head of Strategic Services, Collective London, as a speaker at Automotive Megatrends Europe 2014, which takes place at the Steigenberger Grandhotel in Brussels on 10 and 11 September 2014.

Aaron Martin, Head of Strategic Services, Collective London

Aaron Martin is Head of Strategy for Collective London, a strategically-led digital creative agency based in the UK.

Throughout his twenty-year advertising and marketing career, Aaron has worked with agencies such as McCann-Erickson, Lowe, Leo Burnett and Arc across a range of automotive brands including Vauxhall, Fiat, Mazda, Peugeot and Honda. During this period, he has helped his clients produce work that spans a range of different channels, including TV, press, radio, direct mail, retail POS, mobile and digital.

This broad range of experience has given Aaron a unique perspective on the role of different media within the car purchase journey, and an insight-led approach to creating paths to purchase through multiple channels in a way that effectively converts prospects to sale: something he puts to work delivering the digital footprint for Honda UK in his role at Collective London.

“In my role, I work in helping brands create and manage their digital presences, whatever that entails. In terms of developments in my industry, that’s kind of a bit can of worms as digital is evolving so quickly! I guess the big trends are around the pervasiveness of digital in our lives, the empowering nature of digital in terms of consumers being able to control and manage their interactions with brands, the way traditional business models are being challenged by consumer-centric digital startups.
“The conference is important to me because its a great collection of the best thinking within the automotive space, and its an honour to be asked to speak.  Automotive is very much in my blood – having worked with automotive manufacturers for twenty years now – so having the opportunity to share my thoughts at this conference is truly exciting for me. At the conference, I will be talking about how digital has fundamentally transformed the way we buy cars: and how automotive manufacturers are reasonably slow to react.  Digital is reshaping – and will continue to reshape – the purchase process and fundamentally challenge the accepted industry business approaches, yet we are still wedded to outdated principles.”

Organised by Automotive World, Automotive Megatrends Europe 2014 is a two-day, multi-stream conference focusing on Commercial Vehicles and Passenger Cars. Martin is confirmed as a speaker on the Passenger Car day, 11 September, in the Retail (R)evolution stream.

To register for this event, please go to http://automotivemegatrendseurope.com/registration/

For further details on this event, please contact the event manager, Amanda James: amanda.james@automotivemegatrends.com / +44 (0) 2921287115

Download your free copy of Automotive World’s Megatrends magazine today. This quarterly publication covers a range of forward-looking automotive and commercial vehicle topics, from concept through to aftersales.

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