Smart, soulful and Spanish – SEAT’s desire to become a leader

Electrification is the overwhelming trend at the 2016 Paris Motor Show as many OEMs showcase their latest products and prototypes, with promises of ground-breaking battery technology and impressive range figures. Volkswagen was no exception, with its ID concept making a world premiere. Capable of achieving a range of 300km (186 miles), the model is set to hit the market by 2020.

Sister company SEAT, however, took a different approach.