Despite recalls and China boycott, Toyota again tops global brand rankings

Toyota has once again emerged as the most valuable automotive brand in the world, according to Interbrand’s latest list of the Best Global Brands. Interbrand determines a brand's value based on the financial performance of the branded products or services; the role of brand in the purchase decision process; and Subscribe to Automotive World to … Continued

• By Megan Lampinen
• September 30, 2013