US: Ford C-Max Hybrid ads tackle Prius

Ford’s new advertising campaign for the C-Max Hybrid targets its rival the Toyota Prius v. The series, including television, digital and print, features the ‘La Linea’ animated character from the Italian children’s series, struggling with his vehicle. When given a C-Max Hybrid, his problem – whether it be poor horsepower Subscribe to Automotive World to … Continued

• By Webmaster
• October 5, 2012