In an interview with German magazine Autohaus, BMW marketing executive Karsten Engel has indicated that BMW's i electrified powertrain sub-brand vehicles will be marketed within Germany with a new multi-channel retail strategy. Besides visiting a dealership, potential customers may be able to inspect or test-drive i vehicles with the aid of Subscribe to Automotive World to continue … Continued
In an interview with German magazine Autohaus, BMW marketing executive Karsten Engel has indicated that BMW's i electrified powertrain sub-brand vehicles will be marketed within Germany with a new multi-channel retail strategy.
Besides visiting a dealership, potential customers may be able to inspect or test-drive i vehicles with the aid of
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https://www.automotiveworld.com/articles/95074-germany-bmw-plans-multiple-channels-for-i-sub-brand/
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