US: i-MiEV launch turns Normal into ‘EVTown’

On 10 October Mitsubishi Motors North America launched its Mitsubishi i electric car (i-MiEV in Europe)  on television and through a digital campaign, positioning the car as the 'Most Likable Car On The Planet' and illustrating Mitsubishi's involvement in helping turn the town of Normal, Illinois into 'the electric vehicle capital Subscribe to Automotive World to … Continued

• By Webmaster
• October 11, 2011