Special report: The rise of the in-car digital assistant

Automotive World’s latest report explores the exciting in-car opportunities presented by advances in voice-controlled digital assistant technology

Special report: The rise of the in-car digital assistant

An Automotive World special report explores the exciting in-car opportunities presented by advances in voice-controlled digital assistant technology.

According to Navigant Research, digital voice assistants are projected to be embedded in nearly 90% of new vehicles sold globally by 2028. As automakers and tech companies battle to dominate the in-vehicle experience, balancing brand loyalty with consumer expectations is key. Automakers have the choice between third-party assistants or proprietary solutions.

The potential for voice assistants to take on advanced tasks, such as activating ADAS, will be dependent on natural speech development and consumer trust in systems. Voice remains an early technology in the harsh environment of the car, and any ‘unexpected operation’ could prove anathema for users.

In this report:

  • Executive summary
  • Digital voice assistants are the future of in-vehicle control
  • GM with a side of Google: the future of the in-vehicle digital assistant?
  • Dashboard battles: tech giants vs automakers
  • Building the middleman: the start-up solution to in-car assistants
  • Consent vital in the age of the in-car digital assistant
  • Natural conversation a must for digital assistants to further autonomous driving
  • In-car assistants graduate from wake-up words to gestures and jokes

Special report: The rise of the in-car digital assistant’ opens with an overview article by Navigant research commissioned exclusively for Automotive World, and provides insight from a range of stakeholders involved in this fast-moving area of automotive technology, including:

  • ABI Research
  • Aiqudo
  • Boston Consulting Group
  • Cerence
  • DXC
  • General Motors
  • German Autolabs
  • Lextant
  • TomTom

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