TrueCar, Inc., the easiest, most efficient and transparent online destination for buying and selling new and used vehicles, is debuting TrueCar+, its online car buying platform. Using TrueCar+, consumers will be able to explore, confirm and complete their car purchase with a dealer, and arrange financing and delivery from the convenience of home. They will also have the option of completing any portion of the transaction at a TrueCar Certified Dealer, based on their shopping preference.
“TrueCar enables consumers to connect to a dealer directly, and TrueCar+ takes this one step further as it will enable consumers to finalize deal terms with a dealer online, and give them the options to complete their purchase however is best suited to their life,” said Mike Darrow, President and CEO of TrueCar. “Our ultimate goal is to present the largest used inventory and the only marketplace for new vehicle purchases online.”
TrueCar+ will allow dealers to extend their sales reach well beyond their local area and will provide instant access to a turnkey digital marketplace, reducing the need for investment in infrastructure, tools and technical expertise. Dealers will be able to quickly offer digital capabilities that consumers have come to expect in other segments of retail.
“TrueCar is a trusted source to consumers and with TrueCar+ we’ve been able to experience a new avenue to attract customers that are further down the buying funnel,” said Devin Stotts of Maus Family Auto in Florida.
According to a survey commissioned by TrueCar, more than 60 percent of auto shoppers want to complete their full car purchase online. TrueCar+ was launched as a pilot in September with select dealers in Tampa, Florida. The pilot has been expanded to Orlando, Jacksonville and Gainesville, Florida with several participating dealers. By the end of the second quarter, TrueCar expects to have full market and brand coverage in Florida for new cars and a robust statewide used car offering that includes both franchise and independent dealers. In subsequent quarters, TrueCar+ will scale across the entire country, with a rapid rollout and nationwide inventory available for used vehicles and a state-by-state rollout for new vehicles that will eventually span all fifty states.
Supporting TrueCar+, the brand recently adopted new positioning around the theme of ‘Car Buying Shaped to Your Life’, reflecting how the new offering provides consumers online or in-person options throughout the car shopping experience.