- The Fiat 500e “Into the Green” program continues to work the red carpet promoting and raising awareness of the first fully electric Fiat 500 production vehicle
- Fiat 500e “Into the Green” program benefits the Motion Picture and Television Fund
The Fiat 500e “Into the Green” program, which was launched this past November with the objective to build awareness for the first fully electric Fiat 500, is ready to take the stage in 2013 during the week leading to “The Oscars.” The FIAT brand will sponsor two “Into the Green” events, one on Thursday, Feb. 21 in partnership with Vanity Fair and one on Saturday, Feb. 23 in partnership with the Motion Picture and Television Fund (MPTF), which is the beneficiary of the “Into the Green” program.
“The Fiat 500e is not only environmentally friendly, but also socially responsible,” said Tim Kuniskis, Head of FIAT Brand North America. “The Into the Green Initiative provides a great opportunity for us to work with the MPTF to support the entertainment community while celebrating the arrival of the first all-electric vehicle for the FIAT brand.”
At each exclusive Fiat 500e “Into the Green” event, a celebrity is assigned a 2013 Fiat 500e, which will be delivered in April 2013 in conjunction with the vehicle’s launch in the United States. The celebrity will then drive the Fiat 500e for a period of time before it is auctioned off at a special event to benefit the MPTF.
“Into the Green” programs have been held in past exclusive red carpet events, including the 2012 American Music Awards Pre-Show, the Geffen MOCA Fiat 500e vehicle launch and the 2012 Golden Globes viewing and after party.
About Fiat 500e
Designing city-friendly, environmentally responsible and fun-to-drive small cars is what the FIAT brand and its “Simply More” belief stand for. The all-new 2013 Fiat 500e electrifies the next chapter of the brand’s legacy by embodying the FIAT brand’s simple, purposeful and fun-to-drive values – through iconic style, engaging dynamics and an environmentally responsible zero-emissions design.
The all-new 2013 Fiat 500e arrives at FIAT Studios in California during the second quarter of 2013.
