Chery New QQ was launched in Argentina in late December 2015 as Chery’s another competitive model launched in Argentina for A0-segment market after New Fulwin and Tiggo. The launch of New QQ marks the full layout of Chery models and the formation of a more competitive product mix in Argentina.
In the day of launch, Chery’s partner in Argentina held a grand press conference. Journalists from over 50 local media outlets inquired about the comprehensive performance of New QQ. Its trendy appearance, rich configuration and popularity among young consumers were unanimously praised by the journalists present.
Affected by the economic slump and the decline in internal demand in 2015, Argentina’s vehicle sales went down 7 percent year on year. In this context, Chery conducted steady operations with its sales up 32 percent year on year. In terms of brand marketing, Chery organized events such as Buenos Aires International Motor Show and coastal test driving; in terms of customer satisfaction, Chery organized events such as service station care for customers and Tiggo fan meeting; in terms of management, Chery organized events such as sales competition. A series of means of marketing laid a solid foundation for Chery’s development in Argentina, boosting its brand and product reputation.
The launch of New QQ is expected to create a new opportunity for Chery in Argentina in 2016.
