The end of growth at all costs: North America’s ride-hailing giants turn attention to profit

Consolidation has proven one of the defining features of ride-hailing markets worldwide. China has Didi Chuxing, Russia has Yandex, and the US has two of the most familiar names of all, Uber and Lyft. Together the latter twi control a combined share of around 98% of the market, and have seen off competitors like VW-backed Gett’s Juno service, which ceased operations in November 2019.