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Suzuki goes its own way in 2024/25

Suzuki’s decision to pull out of the US in 2012/13 turned out to be a fortunate move that has restricted its exposure to US tariffs, says Jonathan Storey

Nobody at Suzuki is claiming that its withdrawal from the US market in 2012/13 was a prescient move, but the company must be thankful that its limited exposure (it still sells motorcycles and other power products in the US) means it is largely immune to the trade and tariff gyrations causing headaches for so many of its competitors.

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