Norton: motorcycles must be reinvented for the electric frontier

Will Girling speaks with Norton Motorcycles’ Chief Executive about two-wheeled transport’s transition from ICE to EV

The fortunes of the global motorcycle market have been undulant in recent years. Having suffered stagnating sales between 2014 and 2020, and the COVID-19 pandemic undermining growth for 2021/22, the industry’s direction has been uncertain for some time. However, that could all be about to change.

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