MEGATRENDS USA: Disruptive forces in all areas of automotive to change the industry for good

Nothing could be more appropriate to a conference about megatrends than a discussion surrounding disruptive technology, and the subject arose in almost every track at the Automotive Megatrends USA conference. Many conference speakers suggested that the consumer is the driving force at the heart of the automotive industry of the future, causing disruption in the areas of technology and efficiency. So is now the time for the traditional automotive industry to evolve and adapt, or step aside? What is certain is that the industry must embrace these disruptive forces, or face an uncertain future.