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Interview: Sam La Magna, Director, Advanced Driving Technologies, Intel Corporation

La Magna explains the prospects of Advanced Driver Assistance Systems (ADAS) going forward and how technology and automotive expertise can come together to create the car of the future

With nearly three-quarters of 2014 vehicles offering blind-spot detection and half offering lane-departure warning as options, it is clear that Advanced Driver Assistance Systems (ADAS) are cascading across vehicle lines and becoming more mainstream, and will only continue to do so going forward.

IT and microprocessor company Intel is a group dedicated to bringing ADAS to automotive, and even has a Transportation Solutions Division which specifically looks at how technology and automotive expertise can come together to create the car of the future. Sam La Magna, Director of Advanced Driving Technologies at Intel, spoke to Automotive World regarding the next-generation of ADAS capabilities, and what role the company can play as this technology unfolds.

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