Interview: Roelant De Waard, Vice President Marketing Sales and Service, Ford Motor Company

At the Geneva Motor Show 2014, Ford stood out as an OEM that is planning on making its mark in Europe. With the launch of the new revised-exterior Focus, which was revealed at the show, along with the impressive new Mustang, the OEM showed that despite its dip in European sales in 2013, improvements in the major markets can now be seen and the beginning of 2014 has started at hopeful levels.