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Inside Stellantis’ multi-brand manufacturing strategy

Ian Henry explores the significance of recent production decisions and what it signifies for the company's wider strategy

Stellantis is steadily making manufacturing sense out of its multiple brands, in Europe at least. With Peugeot, Citroen, DS, Opel/Vauxhall, Fiat, Alfa Romeo and Lancia, plus contract van manufacturing for Toyota, achieving manufacturing and platform economies of scale is a complex business. Throw in production of Jeeps and Maseratis in Italy and the challenges are evident. Having moved production of much of its line-up around Europe, sometimes at a model change, sometimes in mid-cycle, Stellantis’ plans are now becoming clear.

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