Hyundai to ride Europe’s LCV wave with H350

Hyundai is entering a new market segment next year in Europe with the H350 light commercial vehicle (LCV). The model was unveiled at this year's Hanover Motor Show and should arrive on the market next year. The H350 is based on a flexible platform that can underpin cargo van, passenger bus and flatbed truck models. The new model will be built in Turkey by Karsan, which also supplies a range of LCVs for European OEMs such as Renault and PSA Peugeot Citroen.

Automotive World spoke to Steve Kim, General Manager of Commercial Vehicle Marketing at Hyundai Motor Europe, on the importance of the model and Hyundai's expectations for the segment moving forward.