From disruptor to leader? Trevor Milton on Nikola’s strategy for 2020 and beyond

Nikola visionary and founder Trevor Milton talks to Automotive World about its partnership with Iveco and outlook for the 2020s. By Jack Hunsley

Nikola has built quite a reputation over the last three years, but its recently announced partnership with Iveco is by far the biggest step the Arizona-based start-up has made to date. Together, the companies are firmly set on competing with the biggest players in the European trucking scene, an aim they intend to achieve by merging both companies’ core competencies to create a potent force. No longer does Nikola need to rely on just its vision of a fuel cell future to sell its tech. Backed by Iveco, in just four years it hopes its hydrogen trucks will be out on the road in a meaningful way.

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