Doubling-up development efforts could help maximise future EV profit

Hybridisation could allow players to justify continued ICE development and unlock future full EV profit. By Jack Hunsley

The consensus is that the future of mobility will be electric, but industry players must still turn a profit even in this theoretically greener future. For automakers and suppliers, the line between sustainability and profitability will be a tough one to tread, but given the nascent stage of the market, there is still time to plan a rough route.

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