Providing reliable trucks with low operational costs is not enough in today's market. Truck manufacturers are also looking to support their end users on the road through a variety of services, from roadside assistance to fleet management. Digital services like these represent a potentially lucrative revenue stream that could soon become an essential brand differentiator and additional customer touch point in today's increasingly competitive truck segment.
Subscribe to Automotive World to continue reading
Sign up now and gain unlimited access to our news, analysis, data, and research
Already a member?
