COMMENT: Does EU GDPR mark the end of in-car infotainment innovation?

The advent of in-vehicle connectivity has opened the door to interactive infotainment solutions. Using branded apps and interfaces available through the head unit or consumer device, OEMs can offer highly personalised services by collecting and processing user data. This enables OEMs to engage with the consumer beyond the vehicle purchase.

With the upcoming EU General Data Protection Rules (GDPR), however, questions are being asked about whether this could put an end to the conversation between OEMs and consumers before it starts.