Beyond electric: how Tesla could become the Apple of automated driving

Traditional automakers should thoroughly analyse Tesla’s autonomous drive strategy, write Dr. Matthias Kempf and Robert Ziffling

There are three reasons for the automotive industry to take Tesla very seriously indeed: VW Chief Executive Herbert Diess recently called Tesla a “role model”; Porsche’s first fully electric model, the 2019 Taycan, is regularly benchmarked against Tesla’s Model S, introduced in 2012; and Tesla is currently the world’s second-most valuable automaker.

It’s time to log in (or subscribe).

Not a member? Subscribe now and let us help you understand the future of mobility.

Monthly Online Magazine
£195
1 user
12-month subscription (Annual rebill)
Access to Automotive World Magazine, our must-read monthly online publication
Mag + Articles + Special Reports
£495
1 user
12-month subscription (Annual rebill)
Access to Automotive World Magazine plus all articles and more than 40 special reports per year
All Content
Single-User License
£1,950
1 user
12-month subscription (Annual rebill)
Free tickets to Automotive World events
Unlimited online access to all content, including Automotive World magazine, articles, special reports, data and research
All Content
Team License
£3,950
Up to 5 users
12-month subscription (Annual rebill)
Free tickets to Automotive World events
Unlimited online access to all content, including Automotive World magazine, articles, special reports, data and research
All Content
Company-Wide License

Contact us for pricing

Unlimited users
12-month subscription
Free tickets to Automotive World events
Unlimited online access to all content, including Automotive World magazine, articles, special reports, data and research

Welcome back , to continue browsing the site, please click here