Mazda has announced a new Vice President of marketing for its US operations. Russell Wager will be taking over the position from John Abel, who is moving on to a role that will be announced soon, reports Automotive News.
Wager most recently served as an account manager at the Beijing office of DDB Advertising. He has also worked in Tokyo, spending several years at TBWA/Hakuhodo International. Wager has also led a number of key automotive accounts at several advertising and marketing agencies, including TBWA\Chiat\Day, davidandgoliath, and Doner Advertising, where he directed the Mazda North America account.
“We’re thrilled to have Russell join the Mazda team,” said Jim O’Sullivan, Mazda North America Operations (MNAO) President and Chief Executive. “He brings a passion and knowledge to the position that will be the cornerstone of our efforts to move the Mazda business in the US to the next level.”
Wager will oversee all aspects of US marketing communications, including print and electronic advertising, social media, the MazdaUSA.com website, public relations, brand experience, auto shows, sales training and aspects of retail operations. He will also oversee the relationship with the company’s integrated marketing communications agency, The Garage Team Mazda.
Wager will report to Robert Davis, MNAO’s Senior Vice President, US Operations.
