The Low Carbon Vehicle Partnership (LowCVP), the Society of Motor Manufacturers and Traders (SMMT), and ISBA (an advertisers’ association) have joined forces to launch a revised Best Practice Principles document on environmental claims in consumer marketing. The document, outlined during a webinar attended by automotive and advertising industry Subscribe to Automotive World to continue reading … Continued
The Low Carbon Vehicle Partnership (LowCVP), the Society of Motor Manufacturers and Traders (SMMT), and ISBA (an advertisers’ association) have joined forces to launch a revised Best Practice Principles document on environmental claims in consumer marketing.
The document, outlined during a webinar attended by automotive and advertising industry
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https://www.automotiveworld.com/articles/90737-uk-auto-industry-revises-green-marketing-guidance/
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