UK: Auto industry revises green marketing guidance

The Low Carbon Vehicle Partnership (LowCVP), the Society of Motor Manufacturers and Traders (SMMT), and ISBA (an advertisers’ association) have joined forces to launch a revised Best Practice Principles document on environmental claims in consumer marketing. The document, outlined during a webinar attended by automotive and advertising industry It’s time to log in (or subscribe). … Continued

• By Webmaster
• November 30, 2011