US: GM eyes Cadillac ad account switch

General Motors is reportedly transferring its Cadillac advertising account from Bartle Bogle Hegarty to Fallon Worldwide, part of the Publicis Groupe, reports Advertising Age. The account has an estimated value of US$270m. GM has so far remained silent on the issue. Bartle Bogle Hegarty was awarded the Cadillac business in Subscribe to Automotive World to … Continued

• By Webmaster
• June 25, 2010