Japan: Toyota targets ¥5m price tag for fuel cells

Thanks to technological advances, Toyota believes it can offer its first retail fuel-cell vehicle for around ¥5m (or about US$50,000), reports Bloomberg. Speaking in an interview, Yoshihiko Masuda, Toyota's managing director for advanced vehicles, explained that the company has slashed the production cost of fuel-cell cars by around 90% compared Subscribe to Automotive World to … Continued

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• May 7, 2010