US: Chrysler launches ‘Coming Home’ campaign

On 1 January 2010, Chrysler Group introduced a new corporate advertising campaign called ‘Coming Home’. The new campaign is targeted at the OEM’s suppliers and partners as well as consumers. According to Chrysler, the campaign is the result of requests from its dealers and research conducted which found that some consumers It’s time to log … Continued

On 1 January 2010, Chrysler Group introduced a new corporate advertising campaign called ‘Coming Home’. The new campaign is targeted at the OEM’s suppliers and partners as well as consumers.

According to Chrysler, the campaign is the result of requests from its dealers and research conducted which found that some consumers

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