Daimler Buses – differentiating through optimised, specialised distribution networks

Competition in Europe’s bus and coach market is stiff and only expected to get stiffer. An excellent retail experience can prove a notable differentiator for OEMs struggling to gain market share, and optimising the retail network has taken on growing importance. Automotive World spoke to Till Oberwörder, Head of Sales, Marketing and Aftersales at Daimler Buses, on the changes taking place across Europe’s retail network today.