“The PSA Group has given itself the interesting challenge of trying to develop an all-new brand and buy an existing one both at the same time,” says Jonathan Storey, the editor of this Automotive World report. “PSA has taken on the failing Opel/Vauxhall (OV) operation, acquired from GM last year and it is trying to establish DS as a viable independent brand.”
“Thus far, OV looks the easier challenge, offering PSA more low-hanging fruit in terms of quick cost-savings. The DS brand has been struggling, with sales falling for five successive years. However, with the recent launches of its DS7 Crossback and DS3 Crossback crossovers, there are grounds for optimism that the brand will regain lost ground.”
Based on the prospects for the four PSA brands over the next five years, says Storey, this new Automotive World report anticipates significant growth for the company, taking it close to 5 million units annually by 2022.
Table of contents:
- Executive summary
- Introduction
- Chapter 1: Company overview & strategic plan
- Chapter 2: Sales, brand strategy & product development
- Chapter 3: Production outlook
- Appendix (excel)
- PSA's future model plans by brand and model
- PSA's light vehicle production by brand and model (2013-2017)
- PSA's light vehicle production forecasts by brand and model (2018-2022)
