Savings in sporty segment led by BMW’s Z4 roadster
Consumers in the market for a premium sports car may want to consider buying this month as July yields the largest percentage discount off MSRP for the segment, according to TrueCar, Inc. (NASDAQ: TRUE), the negotiation-free car buying and selling mobile marketplace.
TrueCar’s analysis of the four most recent years of new vehicle transactional data indicates that July is the best month for deals on luxury sports cars, with an average discount of 6.9 percent off MSRP. Within the segment, BMW’s convertible Z4 roadster is available at a particularly appealing price and makes the month’s list of best savings on new vehicles, TrueCar finds.
“Summer is the perfect time to cruise in a convertible, and it turns out that July is also the best time to buy one,” said Eric Lyman, TrueCar’s vice president of industry insights. “Detailed analysis of real-time market data allows TrueCar to identify the optimal month to buy for every type of consumer, from those in the market for subcompacts all the way up to exotic luxury cars.”
The sporty Z4 this month is available for an average transaction price of $53,503, or 7.7 percent off of MSRP. Lexus is also promoting special financing this month on its RC 350 coupe, currently available with a 0.9 percent interest loan for 36 months.
RAM 1500 Savings Amid F-Series Pressure
FCA’s full-size Ram 1500 pickup leads the list of best savings this month. Overall, the large pickup segment is heavily discounting in July as competitive pressure builds due to the popularity of the 2015 Ford F-Series trucks. F-Series inventory levels rebounded at the end of the second quarter. Time spent on dealer lots was only 49 days for the Ford model in June compared to a segment average of 66 days. Full-size truck deals continue this month following June’s 11.4 percent discount, the highest among all segments.
“All-new model change-overs always put pricing pressure on competitors,” Lyman said. “But high demand for the innovative, all new light-weight aluminum-alloy F-150 is putting intense pressure on full-size pickup segment competitors who are responding with increased discounting to move the metal.”
Along with Ford’s new F-Series, the total pickup truck race intensified this year with General Motors adding two midsize trucks: the Canyon and Colorado. In the first half of 2015, GM’s four pickup models, the Canyon, Colorado, Sierra and Silverado, outsold F-Series, by 76,000 units. With F-Series inventory improving, however, the pickup leadership race will tighten through the end of the year.
Published monthly, the “TrueSavings” report analyzes recent transaction prices and identifies opportunities for consumer savings.
A snapshot of some of the best savings (compared to MSRP) on new vehicles in July 2015 includes:
| Year/Make/
Model/Trim |
Segment | MSRP | Market Average | $ Savings /
% Savings |
Est. Monthly Payment* | City / Hwy / Comb MPG |
| 2015 Ram 1500, Sport Reg. Cab, 4×2, Std. Bed | Large Truck | $36,900 | $30,829 | $6,071/ 16.5% | $369 | 15/22/18.2 |
| 2015 Ford Escape, FWD S | Small Utility | $23,855 | $20,975 | $2,880/ 12.1% | $251 | 22/31/26.2 |
| 2015 Chevrolet Cruze, LS Automatic | Small Car | $19,695 | $17,334 | $2,361/ 12.0% | $208 | 22/35/27.6 |
| 2015 Jeep Cherokee, Latitude 4×4 | Midsize SUV | $28,090 | $24,787 | $3,303/ 11.8% | $297 | 21/28/24.3 |
| 2015 BMW Z4, sDrive35i | Luxury Sport Car | $57,945 | $53,503 | $4,442/ 7.7% | $641 | 17/24/20.2 |
*Estimated monthly payments are based on a 2.5% APR for 72 months with 20% down on the current market average price, and excludes sales tax and other fees and charges that may vary by region or state. These examples are for informational purposes only, and are not offers to lend. See dealer/lender for details, including actual available offers.
“Market Average” is based on the national average of recent vehicle transactions, including destination and delivery charges after incentives that are subject to change. This does not include tax, title, licensing, documentation or processing fees, other state and governmental charges and/or fees or any other charges or fees allowed by law.
Below is a snapshot of some of the best manufacturer lease and finance deals currently available in certain regions:
FIAT® cash and FIAT® TRUECash™ Offers:
2015 FIAT 500c: up to $3,500 with combined cash offers
Customer Cash Offers:
2015 Cadillac CTS Sedan: up to $2,000 customer cash, Exp: 8/31/15, Northeast region availability
2015 Chevrolet Silverado1500: up to $2,250 customer cash, Exp: 8/31/15, West region availability
2015 Jeep Grand Cherokee: up to $1,000 customer cash, Exp: 8/3/15, Atlantic region availability
2015 Nissan Altima: up to $1,500 customer cash, Exp: 7/31/15 Eastern region availability
2015 Toyota Camry: up to $1,000 customer cash, Exp: 8/3/15, West Coast region availability
Finance:
2015 Ford Fiesta: 0.0% financing for 60 months, Exp: 9/7/15
2015 Hyundai Sonata: 0.0% financing for 75 months, Exp: 7/31/15
2015 Jeep Compass: 0.0% financing for 60 months, Exp: 8/3/15
2015 Lexus RC 350: 0.9% financing for 36 months, Exp: 8/31/15
2015 Nissan Juke: 0.0% financing for 36 months, Exp: 7/31/15
Lease:
2015 BMW 320i: $269/month for 36 months, $4,064 down, 10,000 miles/year, no security deposit is required, Exp: 7/31/15
2015 Honda CR-V CVT LX 2WD: $209/month for 36 months with $1,999 down, 12,000 miles/year, no security deposit is required, Exp: 9/7/15
2015 Ford Mustang Coupe Auto V6: $259/month for 24 months, $2,749 down, 10,500 miles/year, no security deposit required, Exp: 9/30/15
2015 Kia Soul Base: $229/month for 36 months, $0 down, 12,000 miles/year, no security deposit is required, Exp: 9/8/15
2015 Toyota Sienna L: $269/month for 36 months, $1,999 down, 12,000 miles/year, no security deposit is required, Exp: 8/3/15
