Unveiled at the Auto Expo 2018 as the H5X concept, Tata Motors is gearing up to launch its next generation SUV. In the run-up to the commercial launch preparations, Tata Motors has christened its most promising SUV till date. The Company today announces the name of the much-acclaimed SUV as ‘Tata Harrier’.
Harrier (noun):
A dominant beast imbued with endless stamina and strength. Gifted with unwavering instinct. Effortlessly conquers every challenge thrown its way.
Born of legendary pedigree with sleek looks and dynamism, ‘Tata Harrier’ provides a glimpse of the future generation of Tata Motors vehicles in terms of styling, technology and performance capabilities. It marries an extremely robust architecture to the future facing design language, making ‘Tata Harrier’ luxurious yet practical, comfortable yet versatile and power packed yet easy to drive.
‘Tata Harrier’ is the first vehicle to sport the ‘IMPACT Design 2.0’ philosophy. It will offer extraordinary exterior design, thoughtfully and intelligently designed plush interiors, future ready connectivity and best-in-class infotainment. This 5 seater monocoque SUV is engineered on the new generation ‘Optimal Modular Efficient Global Advanced’ Architecture 
, which is developed in collaboration with Jaguar Land Rover. This architecture is derived from the legendary Land Rover D8 architecture and is adapted to suit the Indian conditions by Tata Motors engineers. ‘Tata Harrier’ is truly an SUV that is born of pedigree.
Announcing the name of this much-anticipated SUV, Mr. Mayank Pareek – President, Passenger Vehicle Business Unit, Tata Motors said – “With Turnaround 2.0 into play, we are geared to win sustainably in the market. We are proudly speeding towards our next market introduction – ‘Tata Harrier’, yet another game changer, to offer our customers a product, that is not only exciting but that which will take our brand value to the next level. With legendary pedigree running through its veins, ‘Tata Harrier’ promises to shatter all current benchmarks and pave entirely new standards for SUVs in India. This is in line with our well-defined go-to-market strategy. We are excited to introduce the ‘Tata Harrier’ to our customers and are gearing up for the commercial launch in the first quarter of 2019.”
Tata Motors also announces the digital footprint of the brand ‘Tata Harrier’. Consumers can trace the journey of the ‘Tata Harrier‘ from the H5X concept to the commercial launch on the brand website https://harrier.tatamotors.com. The consumers can also follow ‘Tata Harrier’ on the dedicated brand Instagram handle @Tataharrier, as well as the Tata Motors Facebook and Twitter handles @TataMotorsGroup and @TataMotors
*The name draws inspiration from our thought.
About Tata Motors
Tata Motors Limited (BSE: TATAMOTORS), a USD 45 billion organisation, is a leading global automobile manufacturer of cars, utility vehicles, buses, trucks and defence vehicles. Part of the USD 100 billion Tata group, Tata Motors is India’s largest and the only OEM offering extensive range of integrated, smart and e-mobility solutions. Tata Motors has operations in the UK, South Korea, Thailand, South Africa, and Indonesia through a strong global network of 76 subsidiary and associate companies, including Jaguar Land Rover in the UK and Tata Daewoo in South Korea.
With a focus on engineering and tech enabled automotive solutions catering to the future of mobility, Tata Motors is India’s market leader in commercial vehicles and amongst the top four in the passenger vehicles market. With ‘Connecting Aspirations’ at the core of its brand promise, the company’s innovation efforts are focused to develop pioneering technologies that are sustainable as well as suited to evolving aspirations of the market and the customers. Tata Motors strives to bring new products that fire the imagination of GenNext customers, fueled by state of the art design and R&D centers located in India, the UK, Italy and Korea. Internationally, Tata commercial and passenger vehicles are marketed in countries, spread across Europe, Africa, the Middle East, South Asia, South East Asia, South America, Australia, CIS, and Russia.
