- Best in class space, trend-setting style, remarkable product and price competitiveness, compared to sedans and B-segment SUVs, to make it a game changer
- Loaded with state-of-the-art safety features, high end technology and best in class convenience features
- Competitively priced starting at Korean Won 16.3 million for TX (M/T) version
SsangYong Motor Company (SYMC), a part of the US $ 16.5 billion Mahindra Group, today announced the launch of its eagerly awaited ‘Tivoli compact SUV model in Seoul, South Korea. The Tivoli offers innovative styling and remarkable product competitiveness to customers and was launched at the Dongdaemun Design Plaza (DDP). The new SUV was developed over a period of four years, boasts trend setting style and best in class product competitiveness.
Commenting on this new model, Anand Mahindra, Chairman, Mahindra Group, said, “The Tivoli marks a significant new milestone in the growing partnership between Mahindra and SsangYong. This new SUV epitomizes the spirit of ‘Korea Can Do’ and reflects Ssangyong’s rich legacy of innovation in product development. We are confident that the Tivoli is poised to drive SsangYong’s growth in the future”.
Speaking at the launch, Dr. Pawan Goenka, Executive Director, M&M Ltd, said, “The launch of Tivoli marks a significant milestone as this is the first all new product post SsangYong’s association with Mahindra. It is a proud moment in our journey together which has been one of mutual admiration, respect and learning. I am sure that with the launch of Tivoli, SsangYong will straddle the entire product spectrum in the SUV segment with diverse offerings at distinctive price points and value”.
The Tivoli which is SsangYong’s first compact SUV model is powered by a 1.6-litre engine – an apt choice for style seekers who desire a seamless driving experience in cities and outside city limits. The company plans to sell up to 100,000 units of the new model annually of which 40,000 units are planned for the Korea market while the rest would be exported.
Competitively priced at Korean Won: 16.3 million (approximately Rs. 9.31 lacs) for the TX (M/T) version; 17.9 million (approximately Rs. 10.22 lac) for the TX (A/T) version; 19.9 million (approximately Rs. 11.36 lacs) for the VX version and 22.2~23.7 million (approximately Rs. 12.68 lacs – Rs. 13.53 lacs) for the LX version, the Tivoli is all set to be a game changer in its segment.
SsangYong has invested KRW 350 billion and 42 months, to develop the Tivoli while ensuring strong product competitiveness in terms of performance, design, safety and convenience among B-segment vehicles.
With an increasing number of global consumers favouring compact SUVs that offer high performance, great fuel economy, practicality and price competitiveness, SsangYong plans to tap into this segment with its new model in order to strengthen its position as a leading SUV manufacturer.
