- LADA market share increase – by more than 2% roughly up to 19%
- LADA July 2015 sales – 20994 vehicles.
LADA reports preliminary results of July 2015 sales – 20994 vehicles were sold in total. Since the beginning of the year sales results showed 161630 cars.
Sales under the state supporting programs (car park renovation, trade-in) summed up in 38% in July 2015, the share of the sales under LADA’s own supporting programs (LADA Finance, special offers) exceeded one third of the total.
At the situation of the Russian car market overall fall by almost 36% in Jan-Jul 2015 LADA showed better results with a negative change of 26,8%. This dynamics provided the increase in LADA market share roughly up to 19% which is 2% better than at the same period of 2014. Increase in the market share in July 2015 is 1%, estimated. Therefore it is the 6th month in 2015 when LADA shows positive market share change comparing to the same months in 2014.
LADA keeps leadership among affordable cars pricing less than RUR 600K. LADA share in the segment exceeds 50%. Starting from the beginning of 2015 LADA Granta keeps strong leadership in the segment.
