Ford Motor Co. will discuss with BofA Securities the return of its famed Bronco brand and the launch of an all-new family of rugged, off-road Bronco vehicles on Friday, July 17.
The call, hosted by BofA’s John Murphy, will feature:
- Jim Baumbick, vice president of Enterprise Product Line Management
- Mark Grueber, U.S. Consumer Marketing Manager, and
- Lynn Antipas Tyson, executive director of Investor Relations
The Ford team will provide details about the all-new Bronco family of vehicles, the only domestic brand of SUVs with 4×4 drivetrains as a standard feature. Ford has developed the new series of off-road vehicles to meet and anticipate needs of and create new experiences for the large group of customers who want rugged utilities, a part of the market where Ford does not currently have a presence.
The new models will contribute to further realization of Ford’s multi-year strategy to accelerate the frequency with which its products are refreshed.
Ford will reveal its all-new Bronco models on Monday, July 13, at 8:00 p.m. EDT across Disney-network channels National Geographic, ESPN and ABC as the Bronco reservation system opens. Participants can also watch a video of 2021 Bronco Family World Premiere available on shareholder.ford.com on July 13, at 8:00 p.m. EDT.
SOURCE: Ford
