Welcoming world-wide supplier representatives attending the Sixth Supplier Conference of GAC MOTOR, GAC MOTOR’s General Manager Song Wu remarked, “Thanks to your joint efforts, GAC MOTOR has now shown all the potentials of a world-class brand. I firmly believe that as long as all of us continue to work hard and innovate, GAC MOTOR is bound to achieve faster, better and more superior development and all of you will have a better future.” At the supplier conference, Mr. Wu and representatives of GAC MOTOR’s suppliers from all over the world held in-depth discussions on their future cooperation models and criteria, laying a solid foundation for their close cooperation and injecting a new impetus into the accelerated development of the GAC MOTOR brand.
Since entering the market in 2010, GAC MOTOR has gained a firm footing with a development speed that has startled the whole industry. The company has not only topped all Chinese auto brands in J.D. Power’s China IQS for two consecutive years but also achieved a “quadruple jump” in terms of sales, selling 116,000 vehicles in 2014. Meanwhile, the GAC MOTOR brand has also seen a quantum leap in its influence and reputation. GAC MOTOR’s pioneering five-star safety family of cars, winning of the prestigious Xuanyuan Award and successful participation in the blockbuster movie Transformers: Age of Extinction all stand as milestones in the annals of China’s auto industry. All these have attested to GAC MOTOR’s rise as a fresh force in China’s auto industry, a great achievement which its peer can only admire with envy. The key factor behind these remarkable achievements is the strong-strong alliance between GAC MOTOR and premium suppliers. The accelerated development of the auto brand cannot be separated from the full support of its suppliers.
Innovate and change to establish the industry-leading GAC procurement system
In 2015, GAC MOTOR will promote the GAC procurement system in its supply chain building and optimization. The GAC procurement system features optimum technology, best quality, lowest cost and most timely supplies. GAC MOTOR will further strengthen its cooperation with supplies in the design R&D field and aim to apply the most advanced, the most reliable and the least costly technologies in the GAC MOTOR brand. While improving product performance, this will allow the company to lower its cost and create advantageous products with global competitiveness.
The innovative GAC procurement system will enable GAC MOTOR cars to bring a pleasant driving experience to consumers on top of their high-level configurations. With their competitive prices, GAC MOTOR cars will also redefine the value criteria of medium- and high-end sedans, thus making sure to attract large crowds of loyal consumers to GAC MOTOR.
In his acceptance speech, Yoshinari Kuwayama, Senior Managing Director at Aisin AW which won GAC MOTOR’s Outstanding Supplier Partner Award, said, “GAC MOTOR has long adhered to the philosophy of ‘Suppliers Are Partners’. It is precisely with such an attitude that GAC has worked with its suppliers like us to do their uttermost to fix problems quickly.” Behind every successful auto brand are a large group of suppliers sharing the same destiny and working side by side with it. The in-depth collaboration between the two sides is the solid guarantee for them to achieve sustainable competitiveness.
Usher in an era of zero cost and build the most transparent procurement platform for suppliers
As the GAC MOTOR brand continues to improve its ability to expand into the “blue sea”, it has become more and more important for it to strengthen transparency and establish a fair and transparent procurement platform for its supplier partners. To achieve transparent procurement, GAC MOTOR will continue to strengthen exchanges with its suppliers, expand their cooperation in product R&D, production organization and cost control and deepen its categorical supplier management system. All suppliers that can meet the technological, cost and quality requirements of GAC’s procurement system will have the equal opportunity to compete and enter GAC MOTOR’s suppliers system.
Zhu Xiaoting, Marketing Director of CITIC DICASTAL, commented, “As a supplier which has cooperated with GAC MOTOR over the years, we have witnessed the tremendous success of the GAC MOTOR brand. This has also strengthened our determination to grow along with Chinese auto brands. Thanks to the great support of the GAC MOTOR leadership at all levels, we have also made comprehensive progress in scale and management.” By building a transparent procurement platform, GAC MOTOR has also gathered a group of suppliers that have been growing and developing along with it, which have spared no efforts to further improve GAC MOTOR’s product competitiveness and help GAC MOTOR to smoothly implement its brand development strategy.
The transparent procurement platform ensures high quality for every product part. What accumulates on top of this is the performance, safety and configuration improvement of products. While ensuring powerful product competitiveness, such a platform also deepens the GAC MOTOR brand’s development strategy and guarantees healthy and fast business development for both GAC MOTOR and its supplier partners.
The year 2014 saw GAC MOTOR entering an era of Product 2.0, while 2015 will become a year of planning and foundation laying for GAC MOTOR to become the No.1 Chinese auto brand of world-class standing. Between GAC MOTOR and its suppliers is a partnership of interdependence. To work together and win the trust from users, both sides must leverage their respective specialization and adopt a cooperative attitude of trust and mutual assistance to complement their respective advantages and collaborate to achieve win-win and major progress in their respective fields. The improvement of GAC MOTOR’s supplier system will continue to enhance the product and market competitiveness of the GAC MOTOR brand. Aspiring to build itself into the No.1 Chinese auto brand of international standing, GAC MOTOR will work with its suppliers to achieve win-win and open up a GAC MOTOR era of China’s auto industry!
