First launched over 10 years ago, the CHERY TIGGO series is now sold in more than 80 countries and regions, providing top quality vehicles to more than one million users around the world. As the representative model in the series, the TIGGO 3 came first in the J.D. POWER Compact SUV Quality Survey, revealing its quality and strength in the global market. Now the TIGGO 3 and TIGGO 5 are available in Russia and take a leading position in the Russian SUV market. On February 26 2017, 20 CHERY Russian dealers simultaneously celebrated the launch of the NEW TIGGO 3 in 20 Russian cities. Perfectly integrating fashionable design and practical use, the NEW TIGGO 3 brings Russian consumers a driving experience that combines taste and quality. More importantly, the TIGGO 3 and TIGGO 5 represent a competitive product portfolio which is expected to increase CHERY’s share of the Russian SUV market.
Launch ceremonies for the NEW TIGGO 3 were held in parks and other venues in 20 Russian cities. Members of the public mingled with the media and enjoyed product presentations, technical explanations, games, test-drive lottery draws, and other exciting activities. CHERY Product Managers demonstrated the vehicles’ intelligent application- Cloudrive system, which includes multiple functions such as mobile mapping, navigation, entertainment and automobile management. All these features provide greater convenience and more fun for both the driver and passengers.
The interactive game Space War aroused huge interest, leaving potential customers happy and excited. The game is by placing various equipments and devices to fully testify New Tiggo 3 super-large space designed to meet various storage needs. This drew praised from both the media and potential owners. The vehicle is 4,420mm in length and provides 1,030mm of head room in the front and 550-1,800 liters of trunk space – the largest in its vehicle class. It has 23 people-oriented storage spaces, ensuring that the NEW TIGGO 3 has the largest amount of space possible so that consumers can enjoy the car in the most convenient way.
Focusing on user experience, test drives and passenger rides provided potential buyers with the opportunity to experience the vehicle first hand and gain a better understanding of the NEW TIGGO 3’s excellent performance, stylish appearance, control and high quality configuration. The NEW TIGGO 3 boldly adopts the contrast-color design concept with a dynamic black and white body, which best caters to the aesthetic preference of younger people. In terms of control, the chassis of the NEW TIGGO 3 features a newly-designed four-wheel independent suspension structure. The vehicle’s 190mm all-round minimum ground clearance effectively improves the feeling of control and comfort to ensure complete adaptation to the toughest road conditions. The NEW TIGGO 3’s soft power is enhanced by intelligent high-tech functions, including an 8-inch color media screen, cruise control and multifunctional steering wheel.
Russia’s economy has been sluggish in recent years. Due to local policies, overseas car brands are experiencing a severe market test. Relying on its robust product sales force and localization strategy, CHERY has organized many online and offline branding activities. These have included Travel in a CHERY test drives, horizontal strategic alliances, TV shopping, and marketing during the European Football Championships. Through these sustained efforts, CHERY has won the title of Most Favored Chinese Automobile Brand, and has become a window through which Russian consumers’ recognition of Chinese brands has been improved. Today, CHERY has almost 200,000 customers, as well as more than 79 dealers and 85 sales and service outlets in Russia. CHERY brings the most reliable and mature products and services to Russian consumers. Following the highly successful launch of the NEW TIGGO 3 into the Russian market, CHERY will continue to enrich its SUV product line in Russia and introduce new products, including the TIGGO 2 and TIGGO 7, bringing an even wider range of superb vehicles to Russian consumers.
